The ADA Council on Scientific Affairs' Acceptance of the Colgate Kids Toothbrush featuring Superman is based on its finding that the product is effective for removing plaque and helping to prevent and reduce gingivitis, when used as directed.

• Comfortable thumb rest and non-slip cushioned handle for better control

• Multi-height bristles to thoroughly clean teeth

• Center color dot helps you measure the recommended amount of toothpaste.

• Unique soft tongue cleaner on back of the head to encourage good oral care habits early on

• Small oval head with soft material protects children's gums