Herbal Essences Bold 'n Brilliant Color Gel with pure color extracts and 6 breathtaking botanicals drenches hair with the Bold 'n Brilliant color you crave. And grays don't stand a chance!

• 100% Ammonia Free

• Includes: Bold 'n Brilliant Color Gel, Developing Crème, Continuous Conditioning Gloss specially formulated for blonds, Professional Colorist Gloves, Easy to Follow instructions

• Permanent color that won't trash your hair!

• Indulge your color desires again and again.

• You can't go wrong with color this right!